YSL Black Opium

Art Direction
Graphic Design

Agency: IMA
Client: Yves Saint Laurent Beauté
Photos: IMA

For the relaunch of its Black Opium fragrance, YSL Beauté was looking to resonate with young women in the Benelux countries. IMA created a new community of powerful young women to celebrate the relaunch of YSL Beauté’s Black Opium fragrance.

For the relaunch event, We've developed an invitation with which the invitee could already experience the fragrance. This personal invitation consisted of a black laser-printed invite on a tray filled with small gifts related to the fragrance and its launching event. 

In line with the invitation, we've taken care of the concept and styling for the pre-dinner, with the 10 most important ambassadors.