THE GREEN SCREEN

Art-direction 

Agency & Production: IMA
Client: Bloemenbureau
Concept: UM Studios
Direction & Camera: Jelmar van Belle
Photography: Aiala Hernando

The Flower Council of Holland works to inspire consumers through the beauty of flowers and plants. But consumers are becoming harder to reach. And so is communicating the emotional value that experiencing flowers and plants can have. UM Studios and IMA created The Green Screen: unique ad blockers designed by 6 influential creatives that transform your ads into flowers and plants. An innovative way to show consumers how flowers add value to their every day, through a medium they were already using.

We followed the creatives in their hometown to capture their story and the creative process.