MOÅ VODKA

Branding
Content creation
Graphic Design
Art-direction
Package Design
Webdesign

Agency: IMA
Distillery:
Onder de Boompjes

MOÅ is the first premium vodka infused with three different distillations: freshly cut ginger, bergamot and kaffir lime leaves. MOÅ is the answer to the millennial desires, being light yet rich in flavour without compromising on quality. 

The label is timeless and classic, clean but with unique details. Subtle techniques were used to tell the story of the vodka through the label. The main ingredients are embossed behind the golden logo, in the front of the label. By rotating the bottle, a print of the ingredients reveales on the inside of the bottle. 

All the creative decisions are made with only the product in mind. For example the colour - International Klein blue. A colour that was developed by Yves Klein (Artist) in collaboration with Eduard Adam, in their search for the perfect shade of blue. It’s the purest form of the blue colour. The way it was developed and bound together allows it to maintain its original qualities and as much intensity as possible. This is what we do with our ingredients in MOÅ.