Tommy Hilfiger Eyewear was looking for a way to stand out in the highly competitive eyewear industry with the launch of its SS16 eyewear collection. The goal of the campaign was to connect with an audience across Europe, the US and Mexico.
Hilfiger Island is the interactive experience for the dedicated and international influencer marketing campaign for Tommy Eyewear. The platform allows consumers to explore the unique photo & video content from a 180° perspective in a 3D environment. The platform also provides e-commerce capabilities and consumer activation.